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Did you know...
  • Exclusive breastfeeding reduces the risk of being overweight as a child, decreases the number of infections in infants and protects children against obesity and other chronic diseases?

  • In addition to benefits for the infant, there are health benefits for the nursing mother including returning to a healthy weight and bonding with her baby?
  • Hospitals play a crucial role in helping mothers breastfeed exclusively and for a longer duration?
  • Mothers who deliver babies in hospitals that make breastfeeding-friendly changes in their policies, practices and overall physical structure of their maternity wards tend to breastfeed their children for longer than mothers who deliver in other facilities?.   
ShapingNJ Strategies

Healthcare settings, such as hospitals, physician's offices, and other care centers, reach thousands of New Jerseyans each day and play a critical role in obesity prevention efforts. ShapingNJ prioritized its work in the healthcare setting around breastfeeding.

Promote exclusive breastfeeding through proven policies and practices.


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Highlights and Accomplishments

New Jersey is making progress towards making it easy for mothers to begin and continue breastfeeding their babies:

  • Led by the NJ Pediatric Council on Research and Education/NJ American Association of Pediatrics, ShapingNJ held the Baby-Friendly Hospital Initiative (BFHI) Forum "Bringing Baby-Friendly TM to New Jersey: A Challenge to Change".
    • Nearly 90% of all NJ maternity hospitals attended.
  • ONF funded 10 NJ maternity hospitals to establish the NJ Baby-Friendly Hospital Initiative.
    • The project included monthly technical assistance calls, in-depth site visits, mock site insepections, grand rounds sessions with staff, on-line portal for information sharing with the goal of providing  inter-hospital learning and a "healthy"competition to become baby-friendly. 
    • NJ Pediatric Council on Research and Education/NJ American Association of Pediatrics and medical champion Dr. Lori Feldman-Winter coordinated the project.
    • Evaluation results indicated an 11% increase in overall breastfeeding rates in grantee hospitals.
  • By the Fall of 2012, four maternity hospitals in New Jersey were certified as Baby-Friendly hospitals: South Jersey Healthcare - Elmer Hospital, Capital Health Hospital, CentraState Medical Center, and Jersey Shore Medical Center
    • Three of these four hospitals participated in the New Jersey Baby-Friendly Hospital Initiative.


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