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For Immediate Release:  
For Further Information Contact:
October 17, 2005

Office of The Attorney General
- Peter C. Harvey, Attorney General

 

Tracy Munford 973-504-6341
or 609-571-5101

 

--MEDIA ADVISORY--

NJ Attorney General Brings National Underage Drinking Program to NJ and Cliffside Park High School Following Deadly Graduation Night Accident
Attorney General Harvey Keeps His Promise to the Verea Family and Bergen County School District - National Drunk Driving and Underage Drinking Campaign Comes to NJ
>> See Directions below

Attorney General Peter Harvey will be at Cliffside Park High School tomorrow morning with Brandon Silveria and the Century Council to talk to students about drunk driving and underage drinking. Brandon was disabled after a drunk drinking incident when he was 17 years old. Silveria was hospitalized for three months and endured three years of rehabilitation following the accident. Brandon and his father tour the U.S. Despite Silveria’s permanent and visible speech and walking disabilities, Brandon delivers a compelling message to teens about the dangers of drinking and driving.

The Attorney General decided to bring Brandon and the Century Council program to New Jersey after meeting the parents of Rebeka Verea, a graduating senior from Cliffside Park High School, who was killed on graduation night 2004 when she was getting a ride home with a fellow classmate. Her family, a well know Bergen County physician and her mother, have waged a campaign to stop youth drinking and driving.

History:
The Attorney General visited Cliffside Park High School in April 2004 to talk to students about drinking and driving and a number of other youth related issues. Rebeka was in the audience for the presentation. The accident happened later that year.


Who:
Attorney General Peter C. Harvey
Brandon and Tony Silveria
Dr. And Mrs. Verea

Why:
There were 275 alcohol-related traffic fatalities last year in New Jersey, and 41 of these deaths were among youth under 21.
Last year in New Jersey, 320 youths under the ago of 18 were arrested for driving under the influence and 2,647 were arrested for liquor law violations.

When:

October 18, 2005 First Assembly: 9:00 a.m.
Second Assembly: 9:40 a.m.

Cliffside Park High School
64 Riverview Avenue
Cliffside Park, NJ 07010

Launched in 1991, the Century Council is funded by distillers fighting drunk driving and underage drinking. The Council’s mission is to promote responsible drinking and discourage all forms of irresponsible consumption through education, communications, research, law enforcement and other programs. For more information on The Century Council, log onto www.centurycouncil.org


Directions:

From North Via Garden State Parkway:
GSP to Route 80 East and proceed FROM WEST (see below).


From North: Route 9W which changes to Sylvan Avenue, which changes to Lemoine Avenue which changes to Palisade Avenue then proceed FROM WEST (see below).

From NYC:
Cross GW Bridge and proceed FROM WEST
(see below).

From West:

Route 80 East to "Last Exit in Fort Lee" before GW Bridge. Go East two traffic lights and make a right on Lemoine Avenue. Proceed south on Lemoine Avenue (which changes to palisade Avenue) approximately 2.5 miles.

From South Via Garden State Parkway:
GSP to NJ Turnpike and proceed FROM SOUTH NJ TURNPIKE (see below).


From South Via NJ Turnpike:
NJ Turnpike to Exit 18. Take Exit 18 to U.S. 46 East and travel on 46 East to second exit (Broad Avenue). Continue up the ramp. Go straight through 2 traffic lights until you get to a Car Wash on your left. Make a left (Rte 5). Continue up the hill to a traffic light. Make a right. At the next traffic light, make a left (Bergen Blvd). Continue to the 4'th traffic light, make a left (Edgewater Road). Take Edgewater Road to Palisades Avenue. Make a left at Palisades Avenue into 525 (Municipal Complex) parking lot. Council Chambers and the Board of Education are on the third floor. Parking is limited.

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