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P.O. Box 160
Trenton, NJ
Media Contact:
Mike Horan
Elyse Coffey
(609) 292-5203
Public Information:
(888) 486-3339
RELEASE: July 12, 2012

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MEDIA RELEASE

Christie Administration Encourages Driver Safety During Summer in New Commercial from the NJ Motor Vehicle Commission and Division of Travel and Tourism
Spot raises awareness of car and motorcycle safety while promoting summer tourism

(ROCHELLE PARK) – In an effort to bring a new twist to traditional safe summer driving messages, the New Jersey Motor Vehicle Commission (MVC) has teamed up with the New Jersey Division of Travel and Tourism to encourage car and motorcycle drivers to safely Share the Road in a 30-second spot that begins to air today. (Click here to view the commercial.)Ride Safe
 
The commercial, which will air until Labor Day in both the New York and Philadelphia television markets, features a motorcycle rider making the journey from the northern part of the state down to the boardwalk in Asbury Park to meet her family to enjoy a beautiful summer evening. Along the way, she passes numerous iconic landmarks in the Garden State.

"The commercial was a unique opportunity for the MVC to put a different spin on our ongoing efforts to ensure that drivers of all vehicles safely share the road with the almost 160,000 motorcycles utilizing New Jersey's roadways," said MVC Chairman and Chief Administrator Raymond P. Martinez.

“This campaign could not have come at a better time,” said Grace Hanlon, Executive Director of the state’s Division of Travel and Tourism. “Visitors are enjoying the state’s prized shore attractions including the 130 miles of beaches, boardwalks, and only beachfront gaming on the East Coast, as well as New Jersey’s unexpected historic, cultural and eco-tourism destinations. However, the summer excitement also leads to heavily-traveled roadways, so we remind all operators on the roads to please exercise caution, patience and respect while traveling throughout New Jersey.”

Martinez met with the rider featured in the commercial, Mindy Dauber of Ridgewood, to thank her for utilizing her riding skills in the filming process. This meeting took place at the Bergen County Harley dealership, where Ms. Dauber serves as a Road Captain with one of the owner's groups.  Ms. Dauber, a mother of three and a licensed Occupational Therapist, began riding later in life and incorporates safety in every turn of her bike. She is a graduate of the MVC's Motorcycle Safety Education Program at Farleigh Dickinson University.

The program, which regulates a total of nine not-for-profit and for-profit providers throughout the state, trains roughly 7,400 riders per year.

“By providing training opportunities for both new and experienced riders, we also add to the level of safety on our roadways,” Martinez said.

“Our program providers offer a very thorough review of every aspect of motorcycle safety,” added Martinez. “With course materials created by the Motorcycle Safety Foundation, basic and experienced riders are instructed by true experts on a variety of important topics including proper riding gear, safe operation and basic skills.”

As of March 5, there were 158,068 registered motorcycles in the State of New Jersey and 346,038 residents who possess either a motorcycle license or motorcycle endorsement on their basic driver license. Fatalities have risen from 36 to 1998 to 69 in 2010, a 91 percent increase in the same period of time that motorcycle registrations have risen by only 60 percent.

A federal motorcycle safety grant that is administered by the state Division of Highway Traffic Safety was enhanced with other dollars from the state's Motorcycle Safety Education Fund to finance the spot.  A poster and print ad for tollbooth signs that carry forward the theme of the commercial are also being produced.

For more information about New Jersey’s motorcycle safety efforts, please visit www.njridesafe.org.