Home > Business News & Events > Apr 7 2014 - Hitting your Target: Effective Market Segmentation and Lead Generation: for Business-to-Business, Consumers/Donors, and Potential Funders (for Nonprofits)
Apr 7 2014 - Hitting your Target: Effective Market Segmentation and Lead Generation: for Business-to-Business, Consumers/Donors, and Potential Funders (for Nonprofits)

April 7, 2014, 11AM, at the Burlington County Library

Seminar Description: Hitting your Target:  Effective Market Segmentation and Lead Generation:  for Business-to-Business, Consumers/Donors, and Potential Funders (for Nonprofits)

This session will cover key concepts and emerging trends related to market segmentation and lead generation, moving to a focus on relevant resources available at no extra cost via online services of the Burlington County Library (BCLS).

The audience will learn about:

  • Recent research and current trends and technologies that impact market segmentation and lead generation.
  • How to use online library resources to:
    • identify, assess, and characterize market segments
    • compare market potential of different demographic segments or geographic markets
    • leverage mapping, charting, and consumer lifestyle data to analyze markets
    • generate targeted leads for both business - to - business and business - to - consumer markets.
    • keep on top of emerging segmentation and lead generation developments relevant to their business
    • How to leverage online library resources to research and identify funding /grant opportunities (for nonprofits)

BCLS licenses FOUNDATION DIRECTORY ONLINE-THE comprehensive resource for organizations seeking to pinpoint promising funding opportunities. People who manage, work for, or volunteer for a non-profit, can use this online resource can research funding opportunities.

Joan C. Divor Bio

Titles:  Business Services Librarian and Coordinator of Community Partnerships - Burlington County Library System

Joan has over 25 years of corporate experience as a library manager, and in market research, competitive analysis and business intelligence. 

As Business Services Librarian, Joan creates services and develops resources & programs to help local businesses and non-profits leverage library and community resources to grow and succeed.  Joan markets the library to the business and community groups speaking engagements and has the designation of Competent Toastmaster from Toastmasters International.  She collaborates with organizations such as SCORE, SBDC, and Burlington County Economic Development.

As Coordinator of Community Partnerships, Joan develops relationships with key community groups and finds creative ways to bring library services to them. She offers specialized services to distinct groups such as schools, in addition to businesses and nonprofits.