November 16, 2012 — Preparing Students for Marketing Careers

Carteret High School, Mount Olive High School in Flanders, and John F. Kennedy High School in Paterson are the first schools in New Jersey to offer Principles of Marketing, a 35-week standards-based course that uses current marketing materials and real-world problem-solving exercises to better prepare students for a career or college. The state’s Career and Technical Education Partnership (CTEP, www.ctepmarketingtoolkit.org) developed the course. The pilot program implemented at the high schools is part of an effort to create a statewide model program of study for the Marketing Career Cluster using curriculum that is relevant, engaging and standards-based. According to Till Dallavalle, coordinator of the CTEP Marketing Project, nearly one job in ten is marketing-related. Government figures project a 13% growth in marketing employment to over 700,000 jobs through 2018. Edwin Hernandez, marketing teacher in Paterson’s JFK High School, says, “Students will apply what they learn from classes and study materials to their course projects. They can design a marketing plan around any activity they’re enthusiastic about, from a cause they want to support to a business enterprise that interests them.” For more information, contact Dallavalle at (732) 906-2514 or TDallavalle@middlesexcc.edu.