A Letter from Lt. Governor Kim Guadagno

Over the last eight years, one of my proudest responsibilities as Lt. Governor and as Secretary of State is to direct the Division of Travel and Tourism, a dedicated and experienced team of professionals steadfast in their support for New Jersey’s Tourism Industry, which represents a 6.5% share of the entire State economy and a $44.1 billion economic impact.  The Division’s work has been instrumental in meeting one of our most important achievements — pacing toward 8 consecutive years of visitation and spending growth in New Jersey, including over 100 million visitors in 2017. 

In the Garden State, as the wonderful Old Testament book of Ecclesiastes teaches us, “to everything there is a season.”  From apple and pumpkin pickings — to our many fall festivals — to the most recent President’s Cup international golf competition in Jersey City, we celebrate another vibrant harvest and fall tourism season in New Jersey.  This follows another strong summer tourism season, including robust growth across key indicators — from hotel room volume to revenue.

As our State prepares for nature to quicken from fall to winter to the dawning of a new season of hope, we recognize and celebrate this annual recalibration for it provide us opportunities to experience uniquely New Jerseyan activities and events — from bird watching at High Point in Sussex County — to Sunday football traditions at Metlife Stadium in East Rutherford — to Polar Bear Plunges at the Jersey Shore — or historical institutions like the reenactment of “Washington’s Crossing” across the frigid Delaware River.  

Bottom line — there is no more beautiful place to travel, have fun, and relax year round than in New Jersey.  It’s also no surprise that Travel and Tourism is such a growth industry in this State across ALL seasons — you’re selling the BEST product in the world.  A special thank you to all those who support this important work, and for not only making New Jersey such a great destination for visitors, but a great place for all of us to call home. 

Kim Guadagno
Lt. Governor

The Lt. Governor and her family enjoying New Jersey’s northern mountains in Sussex County

The Lt. Governor and her family enjoying New Jersey’s northern mountains in Sussex County

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New Jersey Department of State
P.O. Box 300
Trenton, NJ 08625