FOR IMMEDIATE RELEASE: Friday, October 3, 2014


Workshop Teaches How to Use Digital Tools to Market and Promote Downtowns, Businesses and Events

ASBURY PARK, NJ – Registration is still open for the fall New Jersey Downtown Revitalization & Management Institute (NJDRMI) workshop presented by the New Jersey Department of Community Affairs’ (DCA) Main Street New Jersey program. This day-long seminar, themed "Promoting Digitally: Marketing Secrets for a Busy Main Street," will teach participants how to efficiently utilize key digital tools for promoting and marketing neighborhood downtown businesses or events.  This event will take place on Wednesday, October 22, 2014 in Asbury Park, NJ.

The training will be led by Erika Wendel, the Partnership Manager at SnapRetail, who has dedicated years to online marketing and business development for retail, the arts, and national consumer brands. Wendel will explore which social media sites work best for the targeted audience, and will also demonstrate how to craft a powerful email message - from design, to subject lines. Additionally, she will share practical ways to drive store traffic through in-store events.


Selected attendees also receive a free professional digital and social media communications consultation. Interested participants must pre-register for one of the ten (10) consultation slots with the SnapRetail Social Media Expert.  

"The Downtown Revitalization Management Institute offers educational resources and key take-a-ways that towns and businesses can use as a road map as they revitalize their downtowns," said DCA Commissioner Richard E. Constable, III. "These forums are an excellent way for communities to learn good design, economic success and best practices."

The NJDRMI workshop will be held on Wednesday, October 22, 2014 from 9 a.m. – 4 p.m., at the historic Bank on Mattison in downtown Asbury Park, a 2014 Main Street New Jersey community applicant. This session is pending 5.25 credits from the New Jersey American Planning Association.

The DCA Main Street New Jersey program, established in 1989, is a revitalization program that promotes the historic and economic redevelopment of traditional business districts in New Jersey. The Improvement District program helps businesses and property owners of a community to organize as a single entity, raise funds for activities that enhance or expand upon municipal services, and manage themselves to become a more effective destination for commerce.

Promotional partners for the seminar are the New Jersey American Planning Association, Downtown New Jersey, Classic Towns of Greater Philadelphia and Transit Village Initiative.

For more information and to register, please visit: .