Risk Communication: A Campaign for Coastal New Jersey
Risk can be perceived very differently by populations that experience similar kinds of events based on culture, economic practices, education, and length of flooding events. Due to this, it is not enough to relay to people that they are at risk; it is necessary to help them understand, through compelling and clear messaging, what can be done so they feel empowered to take action.
The Coastal Management Program (CMP) was awarded funds to partner with the New Jersey State Council on the Arts (Arts Council) and the Jacques Cousteau National Estuarine Research Reserve (JCNERR) to develop a replicable risk communications campaign that will address the need of the CMP and local decision-makers to have tools to better communicate the risks and impacts of coastal hazards.
The CMP wishes to adopt new methods of communication to have a more wide-spread and effective approach to communicating risk. The risk communication campaign will involve several components, each of which aim to improve the methods and materials used by the CMP and local-decision makers when communicating about the risk of coastal hazards. However, each component is meant to work together to result in a comprehensive strategy.
Risk Communication Materials: Materials such as infographics, images, and short videos will be developed for the CMP and local-decision makers to use through handouts, electronic communications, and social media.
Social Media Strategy: Using the risk communication material as a base, a social media strategy will be developed to engage audiences on the impacts of coastal hazards and risk reduction actions.
Community-Based Art Grant Program: Selected community-based organizations (CBO) will be paired with artists that specialize in environmental topics to create art installations in specific locations within New Jersey's coastal areas. Artists will develop installations that engage communities and will culminate in a community event. The social media strategy will be used to get the word out about each installation and the opportunities for communities to get involved.
Coastal Hazards Risk Communication Training: To help increase the understanding of the best ways to communicate risk, the CMP will utilize NOAA’s “Building Risk Communication Skills” training to provide local decision-makers with communication tools, insights, and teach new skills on ways of creating the desired behavioral changes The CBOs and artists will be invited to participate in this training.
- This Notice of Funds Availability (NOFA) solicitation seeks up to four community-based organizations (CBO) to participate in the Risk Communication Art Grant Program being hosted by New Jersey’s Coastal Management Program and the NJ Council on the Arts. CBOs will be responsible for providing financial support to the artists, with the funding awarded through this NOFA, and hosting a community event and/or promotion (virtual or in-person depending on public safety parameters due to the COVID-19 pandemic) to showcase the art installations. The intent of the program is to engage coastal communities about the risk of coastal flooding as a part of a larger risk communications campaign.
Application deadline is December 7, 2020.