Department of Human Services | NJ Human Services’ Next Steps to Fight Opioid Epidemic: County Innovation Awards, Naloxone Distribution & New Public Awareness Campaign
skip to main contentskip to main navigation
State of New Jersey Deapartment of Human Services  
State of New Jersey Deapartment of Human Services
Logo: Get Covered NJ
NJ Department of Human Services Twitter page
NJ Department of Human Services Facebook page
NJ 211 Community Resource Website
New Jersey Helps
New Jersey Career Connections

Commissioner Johnson Details $7.87 Million in New Investments in Innovation Awards to Counties, Life-Saving Naloxone for Police & Libraries, and the 1-844-ReachNJ Addiction Treatment Hotline

Burlington, Camden, Cape May, Cumberland, Hudson, Mercer, Monmouth, Morris, Ocean, Salem, Somerset & Union Receive Grants

Feb. 4, 2020

(TRENTON) –  New Jersey Human Services Commissioner Carole Johnson today announced several new steps in the Murphy Administration’s work to combat the opioid epidemic in New Jersey, including:

  • Awarding $1.67 million to 12 counties through our County Innovation Awards to Address the Opioid Epidemic to fund innovative local projects targeting opioid use disorder, prevention, treatment and recovery;
  • Providing more than 53,000 free doses of the life-saving overdose antidote naloxone – commonly called Narcan - to 424 police departments across the State;
  • Providing more than 400 free doses of naloxone to the staff of public libraries throughout New Jersey; and
  • Launching a $4 million public awareness campaign to connect New Jerseyans in need of assistance to addiction treatment through our 24 hour a day/seven day a week 1-844-ReachNJ addiction treatment hotline.

The 12 County Innovation Awards to Address the Opioid Epidemic represent the first phase of this initiative. Additional county awards are anticipated in the coming months.  County award amounts were determined based on an existing addiction funding formula.  Free naloxone to police departments and libraries is shipping this week.

“The Department of Human Services is committed to working with local leaders to turn the tide of the opioid epidemic,” Commissioner Johnson said. “Today, we are announcing new awards that will support local innovative projects that were designed by and reflect the needs of local communities in combatting this public health challenge.  We’re also helping local first responders get the tools they need to save lives by putting free naloxone into the hands of tens of thousands of police officers.  And, we’re recognizing the community leadership role of public libraries by giving naloxone for free to librarians.

“We also upgraded our 1-844-ReachNJ addiction treatment hotline to ensure immediate connection to addiction counselors and redesigned our messaging to reflect the input of individuals in recovery and families of individuals with addiction,” Commissioner Johnson continued.  “We believe community voices and actions are essential to fighting this epidemic, and today we’re demonstrating that through our investment in local solutions.  Treatment works and recovery is possible, and the goal of the Murphy Administration is to save lives.”

County Innovation Awards to Address the Opioid Epidemic


Grant Amount

Program Description



Supporting the development of a resource recovery center with a focus on peer supports.



Expanding access to medication-assisted treatment for opioid use disorder.

Cape May


Launching a peer recovery center.



Supporting early intervention and recovery supports.



Building recovery supports for youth and young adults.



Expanding access to medication-assisted treatment for opioid use disorder.



Creating peer supports to engage people in treatment and recovery.



Intervening with individuals with opioid use disorder in pre-trial diversion.



Targeting stigma through education and building recovery supports, including focusing on the role of transportation in accessing treatment.



Creating recovery coach services to build community connections for individuals with opioid use disorder.



Supporting pregnant women and new mothers with substance use disorder through a focus on wellness.



Leveraging the county’s community needs assessment to fill identified gaps in social services for individuals with opioid use disorder.


Human Services is distributing more than 53,000 doses of naloxone to police departments throughout New Jersey, and more than 400 doses of naloxone to public libraries across the State. Today’s naloxone announcements build on Human Services’ work last year to begin getting lifesaving naloxone into as many hands as possible, including giving away 32,000 free doses of naloxone to the public in June and providing 1,200 free doses of naloxone to homeless shelter staff in September. The June initiative was the largest free giveaway of its kind in the country.

            Human Services is investing $2.2 million in the latest naloxone giveaway. Each police department will get one two-dose pack for each full-time sworn officer in their department. In total, 424 police agencies requested the naloxone. Each of the 100 participating libraries is receiving two two-dose packs of naloxone.

           The public awareness campaign to connect people to our 1-844-ReachNJ addiction treatment hotline begins this week. The campaign will raise awareness of the 24/7 live counselor addiction helpline to connect callers to treatment. The campaign will include local TV and radio, social media and print ads, highway billboards, and convenience store, rail platform, bus shelter and bus posters, among other aspects.

OPRA - Open Public Records Act NJ Home Logo
Department: DHS Home  |  DHS Services A to Z  |  Consumers & Clients - Individuals and Families  |  Important Resources  |  Divisions & Offices  |  Commissioner & Key Staff  |  Disaster & Emergency Help & Information  |  Press Releases, Public and Legislative Affairs, & Publications  |  Providers & Stakeholders: Contracts, Legal Notices, Licensing, MedComms  |  Get Involved with DHS!  |  Notice of Non-Discrimination  |  Taglines for Language Services
Statewide: NJHome  |  Services A to Z  |  Departments/Agencies  |  FAQs
Copyright © State of New Jersey, 1996 -