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For Immediate Release:  
For Further Information Contact:
June 23, 2005

Office of The Attorney General
- Peter C. Harvey, Attorney General
Division of Alcoholic Beverage Control
- Jerry Fischer, Director


Maureen Sczpanski


Media Advisory
Kick-Off of Summer ‘05 Initiatives to Combat Underage Drinking
Visuals/Photo Opportunities


  • Attorney General Peter C. Harvey;
  • Division of Alcoholic Beverage Control (ABC) Director Jerry Fischer;
  • Ocean County First Assistant Prosecutor Terrence Farley;
  • Partnership for a Drug-Free New Jersey Chairman Joseph P. Miele;
  • Law enforcement officers from the towns participating in the Cops in Shops program, Pt. Pleasant Beach officials and representatives from the licensed beverage industry, and The Century Council;
  • Thirteen middle school students who are finalists in the “Dangers of Underage Drinking” Calendar/Billboard Competition and their families.


Enforcement: State officials will announce efforts underway this Summer to deter underage drinking throughout shore resort areas in New Jersey. Efforts include the Cops in Shops program, an initiative developed by The Century Council, in which local police officers work undercover in liquor stores to prevent underage purchases. Undercover efforts with County Prosecutors’ Offices, State ABC investigators and local police that target underage drinkers in bars and nightclubs will also be discussed. Additionally, TV Public Service

Announcements on underage drinking recently taped by Attorney General Harvey will be available to members of the broadcast media. The Ocean County Prosecutor’s Office will also have “Fatal Vision Goggles,” which simulate the effects of alcohol, available for demonstrations. Additionally, the number of arrests made as a result of the ABC’s 2004-2005 College Underage Drinking Initiative will be released.

Public Awareness and Education: The ABC, in cooperation with the Partnership for a Drug-Free New Jersey, will unveil the winning entry in a statewide billboard/calendar competition. Designed to encourage middle school students and their parents to work together to create billboard messages with the theme “Dangers of Underage Drinking,” this year’s competition produced more then 1,500 entries. Thirteen finalists were selected and invited to the press conference, where the winner will be announced for the first time. The winning designs will be displayed by the children.


Friday, June 24, 2005, beginning at 1:30 p.m.


The Pt. Pleasant Beach Boardwalk, at the base of Arnold Ave., directly in front of the Police Mini-Station. In the event of inclement weather, the event will be held in the Pt. Pleasant Beach Municipal Building, second floor court room, located at 416 New Jersey Avenue.


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