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For Immediate Release:  
For Further Information Contact:
December 6, 2005

Office of The Attorney General
- Peter C. Harvey, Attorney General
Division of Consumer Affairs
- Kimberly Ricketts, Director


Jeff Lamm, Kara Wood


Attorney General Harvey and Consumer Affairs Sue Three Car Dealers

NEWARK — Attorney General Peter C. Harvey and the Division of Consumer Affairs today filed suit against three car dealers for allegedly violating the State’s Consumer Fraud Act and other regulations governing the advertisement and sale of used and new vehicles.

The three dealerships named in the lawsuits, filed in State Superior Court venues, are Lilliston Ford of Vineland; Northeast Leasing of Plainfield and company officers Jed S. Efrus and Scott N. Efrus; and Rocmen Enterprises (doing business as Michael D’s) of Linden and company officer Michael A. DiCecilia.

“Key information that consumers need, and are legally entitled to, in order to make an informed purchasing decision either was allegedly not disclosed or misrepresented and inaccurate,” Attorney General Harvey said. “These alleged violations include not disclosing prior motor vehicle damage, something any purchaser obviously would want to know.

“The law requires and consumers expect all the facts to be disclosed prior to a sale occuring,” Harvey added.

The lawsuits seek reimbursement for affected customers, maximum civil penalties and compliance with state and federal laws and regulations. Civil penalties under the State Consumer Fraud Act are up to $10,000 for a first offense and up to $20,000 for each additional offense.

“The alleged deceptions and withholding of information from consumers is something we cannot tolerate,” Director Ricketts said. “The customer is not required to ask for information about the vehicle’s condition, the onus is on the dealer to disclose the information. A customer does not have to play ‘20 Questions’ in order to learn about the condition of a vehicle.”

Deputy Attorneys General Frank A. Coppa, Jeffrey Koziar and Jonathan D. Rudolph are representing the State in these matters.

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