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   Food, Gas, Lodging and Tourism Signs

Frequently Asked Questions

Q. What types of facilities can participate?
A: Gas, food, lodging, camping, and attractions are eligible to participate in the Logo Sign Program.
Q. What criteria must a facility have to meet in order to be eligible?
A: There are different eligibility criteria for each type of facility. New Jersey Logos, L.L.C. will confirm if all eligibility criteria are met after submission of an application. There is no application fee.
Q. How is distance measured in order to determine if my location meets the mileage eligibility criteria?
A: Driving distance is measured from the centerline of the highway to the driveway of the participating facility.
Q. Can my business logo panel be removed once my business is in the program?
A: Yes. Under certain conditions, a panel can be removed. For example:
  • It no longer meets the eligibility criteria and you fail to correct the problem within 30 days
  • You choose not to renew your participation
  • Your facility ceases to operate
Q. Can I change my panel after it is installed?
A: You will be charged a $150 fee to change your business logo panel after initial installation.
Q. How much will it cost to participate in the Logo Sign Program?
A: Zone 1 - $2,400 per year for one mainline business logo.
Counties: Union, Hudson, Essex, Morris, Bergen, Passaic, Sussex, Warren, Hunterdon and Somerset

Zone 2 - $2,000 per year for one mainline business logo.
Counties: Middlesex, Mercer, Monmouth and Ocean

Zone 3 - $2,000 per year for one mainline business logo.
Counties: Burlington, Camden, Gloucester, Salem, Atlantic, Cumberland and Cape May

Note: The above fees do not include fabrication of the business logo signs.
Q. How will the signs be maintained?
A: New Jersey Logos, L.L.C. will maintain all logo signs.
Q. Where can I get additional information about the Logo Sign program?
A: Additional information is available from New Jersey Logos, L.L.C. or by calling 609.406.9525 or 888.655.6467.

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  Last Updated:  October 7, 2015