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Jersey Seafood Logo Program

Seafood produced by New Jersey fishermen or fish farmers may now bear the Jersey Seafood logo identifying local seafood and helping to assure quality. The Jersey Seafood brand is modeled after the state’s successful Jersey Fresh branding program for produce. The State Board of Agriculture approved a rule to permit aquatic farmers, commercial seafood harvesters and packer/processors of New Jersey seafood commodities to become licensed by the New Jersey Department of Agriculture and to market their products using the Jersey Seafood logo. Click here to view the rule.

Use of the logo helps to increase visibility and consumer awareness of the quality and wholesomeness of products grown and harvested in New Jersey. The new rules provide consumers with the confidence that they are purchasing high quality seafood products that have been grown or harvested in a sustainable and environmentally-friendly manner.

If you have questions or would like an application for the program, please don’t hesitate to contact us. The Department has a variety of point of sale and promotional materials to help support the program.

Food Export USA-Northeast is a nonprofit organization composed of ten member state agricultural promotion agencies that help Northeastern food and agricultural companies promote their products in foreign markets. The Food Export USA-Northeast Branded program provides 50% reimbursement for eligible international marketing activities. Other services include Buyers Missions, Distributor Development Services, Food Show Plus as well as a Food Export Helpline. The Food Export Helpline helps new exporters with assessing export readiness, pricing & quotations, shipping and packing as well as NAFTA rules & regulations. To register for upcoming activities, or to sign up for any of the services, visit Viewers can also browse our Export 101 Section for resource links and export educational information. For more information, about the branded program, visit

Trade Leads

Bi-weekly, the FSDP sends out seafood trade leads to all New Jersey exporters.

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